FINDCHOW

An online food delivery solution for African food businesses in the United Kingdom

Product Overview

The UK’s food landscape is rapidly evolving, with a growing demand for diverse and authentic food experiences. To cater to this need, FindChow has emerged as a pioneering platform dedicated to connecting individuals with African food businesses and grocery stores. By offering a comprehensive range of categories, including restaurants, grocery stores, food kitchens, and bakeries, FindChow provides an all-in-one solution for those seeking to explore traditional cuisines.

Client :

FindChow Ltd

My Role :

E2E Product Design

Project :

Mobile Application

Duration :

16 weeks

Launched :

May 2024

Current market insights

As of 2023, the online food delivery industry in the United Kingdom continues to thrive and evolve, driven by changing consumer preferences, technological advancements, and shifts in dining habits. The landscape has seen remarkable growth, further accelerated by the lessons learned during the global pandemic.

With the number of African immigrants in the UK steadily increasing, there is a demand for familiar food experiences, to help immigrants feel connected to their culture and alleviate the food culture shock they may experience.

Gap in the market

While there may be existing food-related apps and platforms in the UK, findings are that they do not adequately cater to the specific needs of African immigrants, leaving a gap in the market for a comprehensive platform that specifically focuses on connecting users with African restaurants, grocery stores, food kitchens, and bakers, all at once.

Research & Key Insights

To ensure the design of the product was rooted in real user needs and pain points, I conducted comprehensive research, which included both quantitative and qualitative methods. The goal was to gather a deep understanding of the online food ordering experiences of Africans in the United Kingdom and other potential users of FindChow.

Key Insights

  • Most users struggled to find restaurants that offered authentic and diverse African dishes, often resorting to limited options or preparing their own meals
  • Traditional food delivery platforms often lacked a wide selection of African restaurants, leaving customers with few choices.
  • Finding and ordering African food was time-consuming and inconvenient, requiring extensive research, travel, or preparation.
Portrait of young african man in sportswear.
  • Olaolu
  • 23 yo
  • Male
  • Student

Biography

Olaolu appreciates cultural diversity and enjoys exploring different cultures and cuisines; often dines out or orders in from various ethnic restaurants.

Pain points

  • Limited availability of authentic African and Caribbean cuisine in mainstream restaurants 
  • Frustrated with lack of quality and authenticity in available food options
  • Lacks time to explore various African restaurants physically.

Shopping habits & preferences

  • Olaolu enjoys having genuine African flavors from the comfort of home, and seeks convenience without compromising on quality.
  • He values quality and authenticity over price; prefers to order from restaurants with high ratings and reviews.
  • Likely to use food delivery apps and websites with a user-friendly interface and reliable delivery.
African lady using a laptop outdoors
  • Nadia
  • 31 yo
  • Female
  • Software Engr.

Biography

Nadia values convenience, efficiency, and quality. She has a busy schedule with limited time to cook, often relies on food delivery for quick, high-quality meals. Sucker for fitness, health, technology.

Pain points

  • Finding high-quality, convenient meal options that fit into a busy schedule 
  • Limited options for diverse and flavorful meals that are quick to prepare or deliver

Shopping habits & preferences

  • Nadia aspires to balance a busy work life with personal enjoyment and culinary exploration, and one of her food goals is to enjoy convenient yet exciting meal options that provide a break from the cooking routine.
  • Always on the lookout for fast delivery, reliable service, and options that cater to dietary preferences (e.g., vegetarian, gluten-free)

From vision board to Figma frames

For Consumer Users

Highlighting Key Screens

Home Screen

Clean interface with easy access to diverse food options from different categories.

Food variant screen

Curate your order

Allows user to curate their meals and choose from available variants for that dish.

Seamless Checkout

Review your delivery details, apply promo codes, and choose your preferred payment method.

Real time order tracking

Allows user to track their order status, order summary, and order ETA in real time.

Conclusion

I successfully designed and developed a user-friendly and intuitive mobile app for FindChow, enhancing the user experience and driving engagement. By conducting thorough user research and incorporating feedback throughout the design process, I ensured that the app met the needs of our target audience.

The final product is a testament to my ability to create engaging and effective user interfaces that drive user satisfaction and business goals.