FindChow Merchant
An order management dashboard for African food businesses in the United Kingdom
Product Overview
The UK food industry has long been dominated by mainstream Western cuisines. African food businesses, despite their rich heritage and growing popularity, often face challenges in reaching a wider audience and gaining recognition. Limited access to marketing channels, lack of online visibility, and difficulty in reaching new customers are among the primary obstacles they encounter.
FindChow Ltd
E2E Product Design
Progressive Web App
16 weeks
May 2024
Current market insights
The UK’s food landscape is experiencing a significant shift, with a growing appetite for diverse and authentic culinary experiences. Despite the increasing popularity of African food, many businesses in this sector still face significant challenges in reaching a wider audience and gaining recognition. Limited online presence, marketing difficulties, and stereotypes and misconceptions about African cuisine are among the primary obstacles hindering their growth.
The demand for diverse food options has surged in recent years, driven by factors such as increased cultural diversity, globalization, and a growing interest in exploring new flavors. However, African food businesses often find it difficult to compete with larger, more established brands in terms of visibility and marketing. Traditional marketing methods can be expensive and time-consuming, limiting their ability to reach a wider audience.
Key Insights from Research
- Many existing food delivery platforms charge exorbitant commission fees, which can significantly impact the profitability of African food businesses.
- Current platforms often lack specific categories or filters for African restaurants, making it difficult for customers to discover them except through precise search.
- African food businesses often require additional marketing support to reach a wider audience and compete effectively in the competitive food delivery market.
- Amina
- 34 yo
- Female
- Restaurant owner
Biography
Amina is a passionate entrepreneur who opened her restaurant to share her love of African cuisine with the community. She strives to provide authentic and high-quality dishes while maintaining a welcoming atmosphere for her customers.
Pain points
- Limited visibility and reach: Struggling to attract new customers and increase awareness of her restaurant.
- Managing orders and deliveries: Difficulty handling a large volume of orders and ensuring timely deliveries.
- Expensive commission from larger chains: Challenged with expensive commission from established food delivery platforms.
Preferences
- Seeks a platform that can help her reach a wider customer base and increase her online presence.
- Values a user-friendly platform that is easy to manage and navigate.
- Prioritises reliable delivery services and efficient order management tools.
From vision board to Figma frames
For Merchant Users
Highlighting Key Screens
Dashboard Screen
The intuitive dashboard allows users streamline their restaurant management.
Manage your orders
Stay informed about incoming orders, delivery status and gain insights into your business performance.
Real-time order tracking
Accept/reject and track order status, customer information, and delivery details in real-time.
Seamless Checkout
Allows user to curate their meals and choose from available variants for that dish.
Conclusion
The FindChow merchant dashboard is designed to provide a seamless and efficient experience for restaurant owners and managers. By streamlining order management, improving communication with customers, and offering valuable insights into business performance, the dashboard empowers merchants to grow their businesses and deliver exceptional customer service.
Through a user-centered design approach and continuous iteration, the FindChow merchant dashboard has become an essential tool for African restaurants looking to thrive in the competitive food delivery market.