James Otemolu

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Designing with Purpose. Creating for Impact. User-focused innovation.

The Journey of Sophia Michelle

Sophia Michelle’s journey as a product designer began with a fascination for solving problems through creative solutions

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Senior Product Designer (2023–Present)

Driving strategic UX for broadband renewal experience, prioritizing user-centered design and accessibility, significantly improving efficiency for a vast customer base.

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Senior Product Designer (2021–2023)

Elevated user satisfaction by leading impactful design initiatives, notably improving the company’s product functionality and user interface.

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Product Designer (2018–2021)

Began my journey in product design, focusing on user research and prototyping. Collaborated with cross-functional teams to deliver intuitive.

Trusted by Leading Brands to Deliver Exceptional Design Solutions

Uncovering Your Vision: My Design Thinking Process.

Understand & Connect

I start by diving deep into understanding both the user and the business goals. This means asking a lot of questions, listening closely, and working with everyone involved to uncover the real needs. Think of it as building a shared understanding from the very beginning.

Plan & Map

Creating a clear plan, based on the understanding of the product idea & vision. Figuring out who the users are, what their journeys will look like, and how the product will solve their problems. This step is about creating a roadmap that keeps everyone on the same page.

Design & Refine

I quickly create versions of the design, from simple sketches to more detailed prototypes. Get these in front of users early and often, using their feedback to make improvements. Learning by doing and make sure the product is truly user-friendly.

Ensure Everyone Can Use It

I make sure the designs are accessible to everyone, regardless of their abilities. Considering things like color contrast, clear language, and easy navigation. And I document everything, so that it can be refered to later, and that the process is transparent.

Design Insights, Creative Journeys, Inspired Solutions

The Impact Of 5G Technology

Grido is a dynamic corporate entity that prides itself on delivering innovative, world-class solutions to…

Demystyfing Machine Learning

Grido is a dynamic corporate entity that prides itself on delivering innovative, world-class solutions to…

The Power of Big Data

Grido is a dynamic corporate entity that prides itself on delivering innovative, world-class solutions to…

Clear Answers to your Questions.

1. What is your design process?

My design process is a structured, user-centered journey that begins with a deep dive into understanding the project's goals and the user's needs thorough research, including user interviews and competitive analysis. I then synthesize these findings to define the problem space, creating user personas and flows to guide the design. I move into ideation, sketching, and wireframing, followed by interactive prototyping to test and validate design decisions. Usability testing is crucial, and I iterate based on the feedback received. Finally, I collaborate closely with developers to ensure seamless implementation, providing detailed specifications and style guides. Post-launch, I monitor user behavior and iterate to continuously optimize the experience.

2. What tools and software do you use?

My toolkit is versatile and adapts to project requirements. For design, I primarily use Figma, Adobe XD, and Sketch, leveraging their strengths for interface and visual design. Prototyping is done within Figma, Adobe XD, or with dedicated tools like ProtoPie for more advanced interactions. User research is supported by platforms such as UserTesting, along with traditional methods like online form apps. For collaboration and documentation, I use Jira, Clickup, Confluence, Loop and Notion, ensuring clear communication and organized project management. I am also proficient in Adobe Photoshop and Illustrator for visual asset creation and manipulation. I prioritize staying up-to-date with industry-standard tools and emerging technologies.

3. How do you handle feedback and revisions?

Feedback is an integral part of my design process, and I approach it with an open and receptive mindset. I begin by actively listening to and understanding the feedback, asking clarifying questions to ensure I grasp the full context. I then objectively evaluate the feedback, considering its alignment with project goals and user needs. I prioritize feedback based on its impact and feasibility, focusing on addressing the most critical issues first. I meticulously iterate on the designs, documenting all changes and the rationale behind them. Throughout the revision process, I maintain open communication with stakeholders, ensuring alignment and transparency. I believe that constructive feedback is essential for creating exceptional user experiences.